Your website is a working product, working tirelessly for you 24 hours a day, every day. It is your virtual “practice-front”. Just like your faithful car, your website also needs maintenance and care. Avoiding website maintenance is like not having regular oil changes on your car. It would eventually give up, and cost you a lot of money to get it going again. The same is true for your website. Your website should always be “well oiled”, live, ready for clients and presenting your practice at its finest.
But aren’t Websites just “Set and Forget”?
No…. Websites break down over time. When visitors go to a website and find things wrong with it, they don’t stick around very long. It doesn’t give a good impression. Many website owners never check their website to see how it’s functioning. Website issues or downtime can lose potential clients. If you don’t have website care and maintenance carried out monthly, it may actually be costing you money.
What are the Benefits of Website Care and Maintenance?
Many people ask what happens if I don’t maintain the site. Won’t it still work? The website’s performance, load time, security, downtime and uptime, is all dependent on the software and plugins being up-to-date and functioning as they should. The website’s growth, it’s updated content and analytics monitoring are all dependent on having someone making sure all updates to the website are done in a smooth and error-free fashion.
Our Care and Maintenance Workflow
At Flash Dezigns we take great care to first backup your website before doing any maintenance, and then check the website after our updates for any issues. Our software keeps a record of the plugins we update, so if there is ever an issue we can see what plugin version was changed and revert back. Also included in our monthly maintenance are performance and security scans. If in the event we ever catch a plugin issue, we address it before you ever know it has been a problem.
Can I do “Do It Yourself” Maintenance?
Maintaining your site yourself could cost you more than you may think. If you just update from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes and other items, etc.).
It costs more to Fix than to Maintain
Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make. One, you can try and fix it yourself, in which case you may do further damage. Or two, you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your website running smoothly.
Call in a Professional
Why not deal with what you know best, your practice and clients, and let us deal with what we know best? Your website. Would you try to maintain your own car without a motor vehicle mechanic? Then why try to maintain your own website if you’re not a web professional? By hiring an experienced web professional to update and maintain your site properly you are actually saving potential lost clients and visitors. All our packages include care and maintenance for your website.
Contact us today to build a stunning website for your practice, and then care and maintain it, to keep it in ship-shape.